{"id":17825,"date":"2022-07-12T04:16:00","date_gmt":"2022-07-12T02:16:00","guid":{"rendered":"https:\/\/blog.esmt.berlin\/voices\/?p=17825"},"modified":"2022-07-12T09:58:10","modified_gmt":"2022-07-12T07:58:10","slug":"the-power-of-simplicity","status":"publish","type":"post","link":"https:\/\/blog.esmt.berlin\/voices\/the-power-of-simplicity\/","title":{"rendered":"The power of simplicity"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"264\" src=\"https:\/\/blog.esmt.berlin\/voices\/wp-content\/uploads\/2022\/07\/the-power-of-simplicty-506x264.png\" alt=\"\" class=\"wp-image-18114\" srcset=\"https:\/\/blog.esmt.berlin\/voices\/wp-content\/uploads\/2022\/07\/the-power-of-simplicty-506x264.png 506w, https:\/\/blog.esmt.berlin\/voices\/wp-content\/uploads\/2022\/07\/the-power-of-simplicty-300x157.png 300w, https:\/\/blog.esmt.berlin\/voices\/wp-content\/uploads\/2022\/07\/the-power-of-simplicty-768x401.png 768w, https:\/\/blog.esmt.berlin\/voices\/wp-content\/uploads\/2022\/07\/the-power-of-simplicty.png 1200w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It has been almost five years that I have followed the same morning routine with a mix of physical exercise, journaling, and reading \u2013 a lot of reading. With the latter habit, I sought to increase my knowledge of diverse topics and better engage in lively conversations with friends, colleagues, investors, and clients. &nbsp;For the last couple of years, I have been challenging myself with a different approach to that morning content consumption: trying to summarize and explain, in my own words, what I have just read.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This simple yet tough exercise \u2013 especially on those sleepy mornings \u2013 &nbsp;has improved my critical thinking in different aspects of life and business. The central insight that this process has sparked in me so far is the need to go back to the basics of every subject.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can we approach a healthier life without the fundamentals of exercising and resting? How can we support diversity, equity, and inclusion within our company if we leave aside respect? How can we promote a specific product forgetting consumer value creation? How do we analyze robust financial planning without a clear understanding of business models?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This reflection was brought to me during a series of classes at ESMT entitled \u201cMarketing and Sales in a Digital World.\u201d Professor Johannes Habel taught the job-to-be-done approach to defining the fundamentals of a product\/service. By answering \u201cWhy should a customer use your product\/service?\u201d, you can build up elements and benefits to generate more value for your customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting back to the basics does not mean a lack of complexity. By definition, simplicity is not the opposite of complexity, but complicated. It can be dangerous to fall into the simplicity fallacy, if that means putting aside fundamental elements of your objective to get a reasoning shortcut. Approaching complex business issues with a simplicity mindset can help break down challenges into understandable and manageable pieces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, we may not find answers to the complex issues of our lives and workplaces. However, getting back to the basics may guide us to good questions \u2013 which is a great start.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span> It has been almost five years that I have followed the same morning routine with a mix of physical exercise, journaling, and reading \u2013 a <a class=\"mh-excerpt-more\" href=\"https:\/\/blog.esmt.berlin\/voices\/the-power-of-simplicity\/\" title=\"The power of simplicity\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":881,"featured_media":18108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1854,992],"tags":[],"ppma_author":[2021],"class_list":["post-17825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-online-mba","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of simplicity | ESMT Berlin Blog<\/title>\n<meta name=\"description\" content=\"By answering \u201cWhy should a customer use your product\/service?\u201d, you can build up elements and benefits to generate more value for your customers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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